CEO of Canal+, Maxime Saada is the presenter of a Ligue 1 match on the group’s channels, with the renewal of the broadcasting part of BeIn Sports.
His behavior has been closely scrutinized for several weeks, but Maxime Saada has not budged. While Ligue 1 was looking for a broadcaster for the coming seasons, the CEO of Canal+ has never really reconnected with Vincent Labrune, the president of the LFP, with whom he is on bad terms. The result is that DAZN has won a « big prize »,
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At the same time, beIn Sports monitors the broadcast of a match during the day, at the same time at 5 p.m., and continues to be available on Canal+ channels. « I wish to renew the multi-year agreement for the exclusive distribution in France of the beIN Sports channels by the Canal+ group, including the major Ligue 1 McDonald’s match which is broadcast at no extra cost for beIN Sports subscriptions and the Canal+ Sports pack. »announced Maxime Saada this Tuesday via X (ex-Twitter).
Canal+ and Ligue 1, a file
Annoyed by the Mediapro and Amazon soap operas, Maxime Saada has often claimed in recent months that Canal+ did not need Ligue 1, and that his group was its premium rights (Champions League, Premier League, Top 14, Formula 1, MotoGP, etc.). Clearly, broadcasting a small Ligue 1 match every weekend gives him pleasure.